Monday, December 20, 2010
Will the animal (rights) movement ever succeed?
This comes from the October 2010 animal law conference at Lewis and Clark Law School.
If I could have embeded it, I would have. So just follow the link...
Thursday, December 16, 2010
Book Review: Change Of Heart

The praise already given to this book describes it accurately:
“If we want to create a more compassionate world, we need to understand what motivates people to make compassionate choices. Change of Heart provides fresh, research based insight into how non-profits and individuals can more effectively create social change through a better understanding of the human mind.” - Gene Baur, Director, Farm Sanctuary
The book is a well-written and well-researched piece that belongs in the animal advocate's canon alongside Striking At The Roots and The Animal Activist's Handbook. The book is packed with scientific evidence that suggests particular strategies are more effective than others at producing societal shifts in regards to animal rights, human rights, and environmentalism.
Here's a snippet from the book to give you a taste of what I mean. This comes from chapter four "Tools of Influence, Part I: Simple Tools":
"Seeing a running meter of something—for example, the cost of a cab ride rising and rising, or calories burning off one by one on a digital counter while we exercise—has more of an impact than simply hearing the final price or number of calories burned. The Wattson, a popular item in the U.K., is a small device that displays in real time the amount of energy being used by a household and how much that energy is costing. Similar devices for sale in the U.S. show the electricity use and cost of individual appliances in real time. Watching the cost rise minute by minute can be a powerful motivator to lower energy consumption; the Wattson’s creators claim the device cuts household energy usage by five to twenty-five percent simply by providing immediate feedback to home-owners."
"Providing positive feedback on behavioral change that’s already taken place can help increase that behavior. For example, signs posted on recycling containers that proudly mentioned how many cans had been collected the previous week increased subsequent recycling totals by sixty-five percent (Larson et al. 1995). In another study, households that were mailed letters about their reduced energy usage and financial savings subsequently decreased usage by another five percent, whereas a control group that didn’t receive a letter actually increased their usage (Seligman and Darley 1977). Similarly, households in one town that got feedback on the number of pounds of materials they were recycling each week subsequently increased the amount of material they recycled by twenty-six percent (DeLeon and Fuqua 1995)."
For animal advocates who promote veganism, a similar concept could be used. For example, Eric Markus talks about "becoming an animal millionaire" wherein he means sparing ONE MILLION animals from lives full of suffering and painful death by becoming a vegan and then helping others become vegan too:
"All you need to do is to get about 500 young people to switch to a vegetarian or vegan diet. Since each 20-year-old will likely eat another 2000 chickens and other farmed animals over the course of his or her life, that works out to about a million animals for every 500 young people who change their diets." - Eric Markus
Ideas like this one will spring into your head as you read Change of Heart. You'll nod in agreement when a passage you read confirms your intuition or your own behavior. You'll cringe at some of the sneaky salesman tricks marketers have used and wonder if there's a more honest use for that information. And you'll wonder how little is really known in the fields of psychology and sociology.
A couple caveats:
All of the above simply mean that people who are interested in effective animal advocacy ought to spend significantly more time and energy studying how to be effective. There's a lot to be learned in this area and if we're serious, we should take to the task as though we were doctoral candidates in the subject. That is, we should do more research!
If Change of Heart interests you, then you might also consider reading:
Have you read anything good lately?
---
Crossposted at Vegan Soapbox
"Why is everything with you so complicated?"



Sunday, December 5, 2010
Are Emails Effective?
Do elected officials and other decision-makers even care about the mass emails they receive?Read the rest here >>
So I called the office of Dianne Feinstein in Washington, DC, figuring my state senator would be only too happy to answer my questions. (No, I am not thrilled she co-sponsored the Animal Enterprise Terrorism Act, but that’s another topic.) I spoke with David Hantman, an aide in Senator Feinstein’s office. “I would say those emails are very effective,” he says.
Saturday, December 4, 2010
the Transtheoretical Model
Most vegans get to a point where they "gave in" and ate the cheese (or the sausage or whatever). They feel guilty and wonder if they can be vegan again. These people need encouragement. Of course they can get right back up on the wagon and be vegan again! Relapses "are an inevitable part of the process," remember?All of that is true, however, the Stages of Change may not be a good model for influencing people to become more compassionate and empathetic towards animals. In Change of Heart, author Nick Cooney writes:
Moreover, the presence of a few ex-vegans is not necessarily a sign of our movement reversing course, as some might say, but rather is simply a normal, natural process of change wherein some relapses occur.
From the late 1970s through the present, researcher James Prochaska and colleagues created and developed what they call the Transtheoretical Model, a system that analyzes how ready a person is to adopt a healthy new behavior and that provides suggestions on how to direct that person from one stage to the next. The Transtheoretical Model (TM) is used by many public-health organizations in the U.S. and abroad, particularly for providing guidance in getting patients to stop smoking, drinking, using drugs, or having unsafe sex. Despite TM’s widespread popularity, meta-analytic studies of its research have shown it to be of little use in creating behavioral change (Riemsma et al. 2003; Horowitz 2003; Bridle et al. 2005; Aveyard et al. 2006; 2009). Unfortunately, many books and non-profits continue to promote TM as an effective approach for changing behavior.Luckily, Cooney also says that "Although the Model itself seems to be of no use, the specific stages that Prochaska identified are worth looking at as a reminder of the stages most people go through in adopting new behaviors." Therefore, my original analysis was correct. These are stages that people tend to go through when adopting a new behavior, however these stages should not be used as a guide as to how to influence change.
Sunday, November 28, 2010
"Animal Tracker," an AR Data Gaphing Tool
Well, I've finally remembered to share it here. Mark Middleton at Animal Visuals created a graphing tool for the Humane Research Council. The tool lets you visualize data from HRC's Animal Tracker Survey, which is a survey that measures public opinions about animal issues.
Take a look here: http://www.animalvisuals.org/data/animaltracker/
Why put off 'til new years what you can do today!!
Ok, so I was thinking about New Years and the resolutions people make.... So I was thinking... why wait until New Years to start my resolutions, why not start now?Fingers crossed I do good :) xx
Reading Change of Heart
"Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines over 80 years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change."
I expect that much of what I learn from this book will be useful to readers of this blog. Expect to see the review soon.
Thursday, November 18, 2010
Is PETA Effective?
PETA is one of the most controversial organizations in existence. People love them, hate them, tolerate them, question them. If nothing else, PETA is effective at getting attention and inspiring debate.
Even in Animal Rights communities, this question comes up over and over again:
“Does PETA help or harm the movement?“
It’s a difficult question to answer since PETA does so much and is involved in all kinds of campaigns. Moreover, few people or organizations take the time to measure efficacy. But one organization, The Humane Research Council, whose website is Humane Spot dot org, compiles and analyzes all kinds of information relating to effective strategies of the animal movement.
In their own words,
The Humane Research Council empowers fellow animal advocates with access to the research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.
When it comes to PETA’s efficacy, The Humane Research Council has some information that can help us answer the question above. There are two studies that indicate PETA is effective, at least in some areas.
Take a look:
1. “The U.S. Pork Checkoff (managed by the National Pork Board) conducted four focus groups of children ages 9 to 14 throughout the United States and surveyed an additional 350 children online. More than half of those surveyed had heard of “animal rights” organizations and almost one fourth of these children reported that these organizations have impacted their meat consumption in some way. There was low awareness of PETA among the children, but it had a high impact on their meat consumption. One-third of respondents had heard of or visited the PETA website, petakids.com; of those who were familiar with PETA, one-third had seen a video about animal care or meat consumption. 53% said the web site/video impacted their meat eating habits.” (source)
2. “[Another] study examined the impact of a graphic animal rights campaign launched by People for the Ethical Treatment of Animals (PETA) against alleged abuses on a corporate farm. It considered the impact of the campaign upon the credibility of the target of the campaign as well as the producer of the campaign.
Results indicated that PETA’s attack message against abuses at corporate pig farms was effective in eroding the credibility of the corporate food-industry raising animals for consumption. At the same time, PETA’s credibility rose overall after participants viewed the PETA attack message.” (source)
(Emphasis added)
Neither of those studies indicates that the other PETA programs are effective. It’s even possible that certain campaigns are counter-productive. But the evidence against PETA – on the basis of ineffectiveness – simply doesn’t exist yet. So be wary of “experts” who claim that PETA “doesn’t work” or is “counter-productive.” They are likely basing their opinions on personal bias rather than actual science.
Related:
- Guide to Analyzing PETA’s Nude Activism
- Regarding the website “PETA Kills Animals”
- Everyone Deserves Mercy
- Not Just Skin Deep
- Another PETA Success & Covance Out Of Business
Tuesday, November 16, 2010
Xmas WishList 1: Urban Decay Palette


Sunday, November 7, 2010
A Surprise Birthday!!





Monday, August 30, 2010
My new brand love: Lipsy
I love Lipsy! All there dresses are stunning and can be for any occasion. They have savage shoes, gorgeous dresses, lovely jewellery, cute velour tracksuits and of course all different types of bags.
Beaded Pocket Bustier Dress - My BFF wore this dress to my 21st birthday, another friend of mine wore this to her 21st and Snooki from MTV Jersey Shores also wore this dress.
Strapless Oversized Animal Print Dress - this dress is gorgeous and part of the Pixie Lott for Lipsy range.

Pleated Strapless Dress - This dress is gorgeous, the print is described as kryptonite print. The colours are bright and make the dress pop. The fitting of this dress is very flattering for body shapes that have or are lacking curves.
Ruched Lace Strappy Dress - I really like this dress. I like the way its body fitting, I like the ruched side and the overall style.
2 in 1 Necklace Beaded Corsage Dress - I really like this Lipsy dress because its like a skirt and top, but its all one. The skirt is tight and fitted ad the top is loose with some detail.
Bandeau Chiffon Layered Dress - I saw this dress in Cosmopolitan UK magazine and fell in love with it (without the belt). The dress was picked to help recreate the look of Leighton Meester on the cover. I love the look :)
Animal Ruched Dress - I love this animal print and the style of the dress. Its well put together and the animal print is gorgeous! This dress would be gorgeous with long curly hair, a tan, brown eyeshadows and a brown lipgloss with extreme lashes! :) (then again I'd do this with all these dresses hehe)Saturday, August 28, 2010
5 for 5
The campaign organizers say:
we found that 5 minutes spent posting ads on internet sites lead to about 5 Vegetarian Starter Pack orders. Although the percentages quoted in the paragraph above are likely inflated a bit due to response bias (despite our attempts to minimize it, people who adopted changes were still probably more likely to answer the survey than those who didn't, and respondents may have over-represented the extent of change), consider the following: even if we completely ignore the huge number of animals spared by all of those who partially or significantly reduced their meat consumption, and just look at those who had gone vegetarian, simple math for five minutes of work indicates: 5 (Veg Starter Pack orders) x .03 (a very low end estimate of the percentage of people who went vegetarian; based on the data above it seems more like 5-7% than 3%) x 40 (approximate number of animals spared per year for each person who goes vegetarian) = about six animals per year spared a lifetime of suffering with just five minutes of work!Here's the link: http://www.eleafleting.com/take5save5/documentation.htm
Sunday, August 22, 2010
My 21st!!
What an event my 21st was :O The day began good, then unlucky and then funny, then...!! Ok, so starting off I had 3 of my friends stay over the night before the party so we woke up and had a chillaxed morning! :)
Me and Salome went to collect the balloons with my sister and they had the wrong order done up so gave me a free bunch of balloons! And then I got a huge 2 and 1 balloons and walked out of the shop and the 1 blew away! So with all this time going by I was building up a sweat from panic and rushing!
This is me and Salome before we started getting ready, we just sat on the bed moisturising our legs and me sipping on some red bull :D
TAN TIME!! haha Ok so I started to do my tan and used a hand mitt with Sally Hansen in medium all over my legs, arms, back and chest.
And We're ready!! :D AnnMarie, Sharon, me, Salome and Ger got our drink on :D Ger called oer at 8pm so we could drink some Mojito's and alcopop's. We finally got to the venue and had everything set up by 9 when people started to arrive!
This is me n my guy BFF Mark. Got the yellow badge from my sis, and the "birthday girl" tiara and sash from my friend Sinead as part of my present :)
This is me and Jen, we were in primary school together and managed to end up back in school together 6 years later :) crazy! :) haha.
This is me and my BFF Sharon all smiles after a few drinks :DTuesday, August 10, 2010
Ups and Downs of recent times :) xx
This is my ups and downs for recent times :)

Too Faced Naked Eye Palette:
I love this palette. I got it from my sister who recently got back from Orlando and New York. I got an email from Sephora about this new palette and emailed her to see if she could get it. At the time it wasn't even on the shop floor :)
I love each of the three looks that the cards show... classic, day and fashion :) There really pretty looks. I've tried each of them.

Angel Porrino (Holly Madison's Assistant):
She is in Holly's World as Holly's assistant. She is absolutely stunning! I love her hair, the length and colour of it! I love her style, its very like Holly's with the denim skirt and knee high socks and cute tee's but I love it! Its so so cute.
This is a pic of her at her 21st birthday! She has a gorgeous smile and looks amazing. I am so jealous of her outfit... so cute! :)
She has a gorgeous body and is mom to one year old Roman.
She seems very down to earth and willing to help Holly Madison out with anything considering there BFF's.
Lots of Love xoxo
Tuesday, July 13, 2010
Oxegen 2010



Lots of Love xoxo
Tuesday, June 29, 2010
My NEW tattoo!! :D
I'll post some pics next week when its all healed and not so red :) Let me know what u think, like it/ hate it? I really don't mind because its on me not you so honest opinions :D
Lots of Love xoxo
Wednesday, June 16, 2010
My hair! Grrr!
Ok, so lately my hair HATES me! haha. I've tried everything to untangle my hair, I've even used more conditioner in the shower but no matter what my hair always tangles and goes into bumps when I try to tie it up. I don't want to have to straighten my hair after every shower so I really want a solution to having smoother sleeker hair. I've used leave in conditioners, hair milks, and even VO5's hot oil to re boost some of the natural shine and condition to it. But no... my hair just doesn't want to like anything. I think my fault was washing my hair with the garden hose a few weeks back... I was desperate because I was going out that night and needed to wash my locks but the electricity happened to be off for the whole day :( Grr... so now I need help! Any suggestions? Oh and I've tried brushing it... it makes me cry it hurts so much... I'm like a child haha.
And also as you may see from my blog pic that I now have a fringe? Worst idea for me ever!!!! haha. I tried to re cut it n ended up with a sidewards fringe, AND it NEVER stays straight! :( Oh how can I get my normal side fringe back!! :O
Thanks babes xx
Monday, May 31, 2010
nonvegans think differently than vegans
Some vegans watch Earthlings or Meet Your Meat and go vegan overnight, but most vegans went vegan slowly. I've long believed that the path most vegans arrive at veganism - the path that begins with reducing or eliminated consumption of mammals and then extends to birds and then to sea creatures and then extends beyond flesh to milk and eggs - is a path that follows a natural or logical progression of empathy extending out from our own kind to those who are similar to us.
That is, it is common for humans to feel some empathy for cats, dogs, dolphins, horses, rabbits and other mammals like cows and pigs. Some people act on that empathy by eating only certain types of animals that they think of as dissimilar to humans (such as chickens or fishes). Some people act on that empathy by eating only animals who have been treated according to certain "humane" standards. Vegetarians extend the empathy and choose not to eat animal flesh. Vegans extend that empathy to reach all sentient species and refrain from intentional and unnecessary harm to them.
But what gets someone who cares about animal suffering to make the leap into veganism?
A recent study on empathy compared omnivores, vegetarians, and vegans. The study looked at the brains of vegans and nonvegans while showing them images of human and animal suffering. Among other findings, they discovered "a distinctive pattern of empathic response and emotional control in vegans."
"while omnivores are characterized by a greater activation of the bilateral posterior MTG during both human and animal negative valence scenes, vegetarians and vegans have constantly an higher engagement of empathy related areas while observing negative scenes, independently of the species of the individuals involved" [...]
"Collectively, our results reveal that distinct brain responses are evoked by emotionally significant pictures of humans and animals in people with vegetarian and vegan feeding habits, as well as between vegetarians and vegans, suggesting that different motivational factors might underlie their preferences and moral attitudes."
What can a vegan advocate learn from this? The take-away, as I see it, is that nonvegans think differently than vegans. We don't just have different beliefs, habits, education, resources, etc. though we may have those, too; we literally process the knowledge of others' suffering differently. We literally think about animal suffering differently than omnivores.
Hence, if we want to effectively advocate for animals, we can't rely solely on the reasoning that is most compelling to us. Nonvegans don't think like us. So we must include discussions that appeal to nonvegans. We must find ways to encourage animal rights that fit into nonvegans' paradigms.
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Crossposted at Vegan Soapbox
My week of nights out... FOTN
So in this first pic is me and my bessie Salome. In the past couple of months she decided to start wearing full face make-up. And the revlon foundation she uses makes her face look white or powdered in pictures!
This is me on a night out with two girls from college on Thursday. This is me and Aoife in Suas. First time in a long time I've gone out with crimped hair.
This was Saturday night out for my friend Niamhs 20th birthday. I really like my makeup that I wore that night :D
This was the first week in a long time I didn't wear black smokey eye makeup!! :O haha
Friday, May 28, 2010
Upcoming posts :)
So upcoming posts include...
*Matching foundation to tan
*Bronzer - applying and oopa loompa's :O
*Summer day looks
*Nail varnish reviews - primark and Barry M's new collection (2 Colours)
*General update :)
Check back soon xxx
Sunday, May 16, 2010
Update :)
This is really quick short post to let you know I'm still alive. I went to dublin this weekend and auditioned for the x factor. I will do a more detailed explanation to my experience including pictures during the week so please check back :)
Lots of Love xoxo
Tuesday, May 11, 2010
Summer Wish List :)
I decided to post a summer wish list of all the new and existing products that I wanted to try :) So here goes:
First up is: Bourjois:
Healthy Mix Foundation - I really want to try this moisture boosting foundation as it would really waken up my look and make my skin look brighter to break up my usual makeup routine :)
Volume Clubbing Waterproof - I am going to Oxegen this summer and need waterproof mascara that lasts through the rain and will make my lashes look amazing so I want to try this to see if it gives the effect I want :)
Gloss Menthol - I really want to try this as a cheaper alternative to Benefit's California Kissin'. I really liked the minty taste and smell and also liked the fact that my teeth did look whiter without my lips looking blue :)
Next up is: No.7 @ Boots:
Intense Volume Mascara - I love volumising my lashes :D
Next: Rimmel:
1, 2, 3 Looks Mascara - This looks soooo cool I really want to try it :D
Glam Eyes Mono Eye Shadow - I want this in Precious Rose :) It looks sooo pretty.
Match Perfection Illuminating Concealer - its a concealer and highlighter :D Sounds like my kinda product :)
Next: Collection 2000:
Shimmer and Shade Blush - this is sooo pretty :) Love the flower detail :)
Next: 17 @ Boots:
Candy Collection Nail Polish - I love the shades! :D
Thats all for now :) There is a lot more which I will create in a new list soon xx
Next: Revlon:
Matte Lipstick - In Nude Attitude and Pink Pout :)
If you've used any of these products and have reviewed them please post a link to your review in the comments :) xx
Monday, May 3, 2010
Update











